Local Embedding Paths for Rural New Ventures - A Multi-Case Study Based on the Embeddedness Perspective

Ouyang Junjie

doi:10.47297/wspeiWSP2516-253509.20250902

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Local Embedding Paths for Rural New Ventures - A Multi-Case Study Based on the Embeddedness Perspective

9卷第2期

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Local Embedding Paths for Rural New Ventures - A Multi-Case Study Based on the Embeddedness Perspective
Local Embedding Paths for Rural New Ventures - A Multi-Case Study Based on the Embeddedness Perspective
Dongbei University of Finance and Economics, Dalian, Liaoning, 116000
2025年9卷第2期页码：49-53
纸质出版日期：2025-04-28
DOI：10.47297/wspeiWSP2516-253509.20250902
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(2025). Local Embedding Paths for Rural New Ventures - A Multi-Case Study Based on the Embeddedness Perspective. 创业与创新（英文版）, 9(2), 49-53.

Junjie Ouyang.Local Embedding Paths for Rural New Ventures - A Multi-Case Study Based on the Embeddedness Perspective[J].Entrepreneurship and Innovation,2025,09(02):49-53.
(2025). Local Embedding Paths for Rural New Ventures - A Multi-Case Study Based on the Embeddedness Perspective. 创业与创新（英文版）, 9(2), 49-53. DOI： 10.47297/wspeiWSP2516-253509.20250902.

Junjie Ouyang.Local Embedding Paths for Rural New Ventures - A Multi-Case Study Based on the Embeddedness Perspective[J].Entrepreneurship and Innovation,2025,09(02):49-53. DOI： 10.47297/wspeiWSP2516-253509.20250902.

摘要

Abstract

The sound growth of rural enterprises is an important guarantee for the high-quality development of rural revitalisation

however

the rural geographical environment is complex and variable

and the local embedding mechanism of rural enterprises needs to be analysed in depth. In this study

three rural start-ups

Maple Valley

Xiaoshi Yizhuang and Hetuala

are selected as representative cases for inductive analysis. Local embeddedness is specified into three dimensions: relational embeddedness

structural embeddedness and cultural embeddedness

and a local embeddedness framework for rural start-ups is proposed from the embeddedness perspective. The study finds that in the process of local embeddedness

the three key elements of relational embeddedness

structural embeddedness and cultural embeddedness interact and support each other

and that the enterprises form a value co-creation through relational embeddedness

a value co-creation mechanism through structural embeddedness

and an endogenous empowerment through cultural embeddedness

which constitutes a complete picture of local embeddedness.

关键词

Keywords

references

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