This article aims to discuss the advantages and disadvantages of school-enterprise cooperation project -- Changan Yigu in marketing

and put forward the corresponding improvement strategies. As an important achievement of school-enterprise cooperation

Chang 'an Art Valley has the advantages of complete venues

diverse choices

beautiful environment and perfect hardware facilities

but at the same time

it also faces challenges such as distance from the urban area

fierce competition from similar products around and lack of secondary consumption. In response to these problems

this paper puts forward marketing strategies such as settling in Tiktok and becoming a blue V

launching group purchase

and launching drainage products

explosive products and profit products in stages

in order to enhance the popularity and attractiveness of Chang 'an Yigu and build a good reputation.