Cultivating SMEs' Operational Capacity to Boost High-Quality Cross-Border E-Commerce in Guangdong

Jing Ren

doi:10.47297/wspeiWSP2516-253522.20261003

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Cultivating SMEs' Operational Capacity to Boost High-Quality Cross-Border E-Commerce in Guangdong

10卷第3期

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Cultivating SMEs' Operational Capacity to Boost High-Quality Cross-Border E-Commerce in Guangdong
Cultivating SMEs' Operational Capacity to Boost High-Quality Cross-Border E-Commerce in Guangdong
Shenzhen Polytechnic University, Shenzhen, Guangdong, 518055, China
2026年10卷第3期页码：113-118
网络首发：2026-08-13，

纸质出版：2026-06-30
DOI：10.47297/wspeiWSP2516-253522.20261003
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Jing Ren. (2026). Cultivating SMEs' Operational Capacity to Boost High-Quality Cross-Border E-Commerce in Guangdong. 创业与创新（英文版）, 10(3), 113-118.

Jing Ren.Cultivating SMEs' Operational Capacity to Boost High-Quality Cross-Border E-Commerce in Guangdong[J].Entrepreneurship and Innovation,2026,10(03):113-118.
Jing Ren. (2026). Cultivating SMEs' Operational Capacity to Boost High-Quality Cross-Border E-Commerce in Guangdong. 创业与创新（英文版）, 10(3), 113-118. DOI： 10.47297/wspeiWSP2516-253522.20261003.

Jing Ren.Cultivating SMEs' Operational Capacity to Boost High-Quality Cross-Border E-Commerce in Guangdong[J].Entrepreneurship and Innovation,2026,10(03):113-118. DOI： 10.47297/wspeiWSP2516-253522.20261003.

摘要

Abstract

Cross-border e-commerce in Guangdong has ranked first in China for consecutive years. Small and medium-sized cross-border e-commerce (SME-CBEC) entities account for over 95% of the total market entities

serving as a core force for foreign trade expansion and employment. However

these enterprises face challenges including weak business cognition

insufficient brand building

and lagging intellectual property risk control

which constrain the high-quality development of cross-border e-commerce. Drawing on global value chain and resource-based view theories

this study conducts field research on cross-border e-commerce clusters in Guangzhou

Shenzhen

and Dongguan

combined with semi-structured interviews and comparative case analysis. The findings reveal that scattered training resources

lack of industry self-discipline

and inadequate public service facilities are the primary structural causes. Accordingly

a five-dimensional business capability cultivation system is constructed

encompassing collaborative cultivation by government-enterprise associations

brand support

industry governance

intellectual property public services

and overseas supporting services. This study provides decision-making reference for optimizing the cross-border e-commerce ecosystem and promoting high-quality trade development.

关键词

Keywords

references

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