Development and scale of campus basketball in China directly determines the basketball talent training of China in the future

therefore

in an increasingly competitive environment

the management and work efficiency of coaches are especially important! This paper selects 112 universities in China and issues 437 pieces of questionnaire

where

381 pieces of effective questionnaire are collected

the result shows: the coach’s sense of alienation is at a moderate level

and self alienation is higher than relationship alienation and environmental alienation; the emergence of a sense of alienation in work will lead to lower work performance and cause dimission; and the reduction of work alienation can improve work performance and reduce all kinds of negative work behaviors in managerial psychology and behavioral theories

which can improve organizational management and performance of coaches

stimulate teachers’ enthusiasm for work

avoid negative emotions

improve work efficiency and train more basketball talents.