The development of society is becoming more and more diversified. In this context

more and more people choose to start their own businesses. This makes innovation and entrepreneurship have become a hot topic. In recent years

in order to encourage more people to join the ranks of innovation and entrepreneurship

China has promulgated a series of supporting policies to promote the “mass entrepreneurship and innovation” work. College students are the main body of the “mass entrepreneurship and innovation” work

so it is necessary to carry out innovation and entrepreneurship training program for college students. This paper first analyzes the background of innovation and entrepreneurship and the importance of entrepreneurship training programs to talent training

then analyzes the problems in college students’ innovation and entrepreneurship training

and finally explores the specific practical strategies of college students’ innovation and entrepreneurship training program for reference.