Research on the Tourism Development Strategy of Red Tourism Scenic Spots

Wenjie Chen; Pan Zhou

doi:10.47297/wspiedWSP2516-250013.20261004

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Research on the Tourism Development Strategy of Red Tourism Scenic Spots

10卷第4期

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Research on the Tourism Development Strategy of Red Tourism Scenic Spots
Research on the Tourism Development Strategy of Red Tourism Scenic Spots
Zhejiang Yuexiu University, Hangzhou, Zhejiang, 312000, China
2026年10卷第4期页码：63-66
纸质出版：2026-04-30
DOI：10.47297/wspiedWSP2516-250013.20261004
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Wenjie Chen & Pan Zhou. (2026). Research on the Tourism Development Strategy of Red Tourism Scenic Spots. 国际教育与发展（英文版）, 10(4), 63-66.

Chen Wenjie,Zhou Pan.Research on the Tourism Development Strategy of Red Tourism Scenic Spots[J].Journal of International Education and Development,2026,10(04):63-66.
Wenjie Chen & Pan Zhou. (2026). Research on the Tourism Development Strategy of Red Tourism Scenic Spots. 国际教育与发展（英文版）, 10(4), 63-66. DOI： 10.47297/wspiedWSP2516-250013.20261004.

Chen Wenjie,Zhou Pan.Research on the Tourism Development Strategy of Red Tourism Scenic Spots[J].Journal of International Education and Development,2026,10(04):63-66. DOI： 10.47297/wspiedWSP2516-250013.20261004.

摘要

Abstract

This paper takes the red tourism scenic spot Lu Xun Native Place as the research object

deeply explores the actual needs of tourists

analyzes the existing shortcomings of the scenic spot

and then puts forward the optimization strategy of red tourism development that meets the needs of tourists. This study uses the questionnaire survey method to collect data

and uses the KANO model for quantitative analysis to clarify the priority of tourists ' needs

and to sort out the advantages and disadvantages of the development of Lu Xun Native Place. The research conclusion is helpful for Lu Xun Native Place to optimize the service of scenic spots

improve the satisfaction of tourists

strengthen the rigor and landing of the development strategy of red tourism

and provide reference for the high-quality development of scenic spots.

关键词

Keywords

references

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