The hybrid teaching model is an important manifestation of the integration of teaching theory reform and practical application innovation

and is also an important direction for our universities to promote teaching reform. Business English reading course is a course which is pretty significant for business English major to improve their business English reading skills

accumulate vocabulary and grammar knowledge

and cultivate the English output ability. Therefore

this paper aims to analyze the current teaching status of business English reading courses

clarify the characteristics and advantages of the hybrid teaching model

and discuss the application of 5E teaching method in hybrid teaching of business English reading. Taking "advertising" for an example

this paper specifically designs a business English reading course based on the 5E teaching method under the hybrid teaching model with the purpose of enhancing students' reading ability and professional literacy

sharpen students' autonomous learning ability and critical thinking ability

and boost the innovation and development of business English education.