Research on the Visual Construction of Contemporary Film and Television Costume Design Empowered by Digital and Intelligent Virtual Technology

Jianwei Yang

doi:10.47297/wspiedWSP2516-250017.20261003

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Research on the Visual Construction of Contemporary Film and Television Costume Design Empowered by Digital and Intelligent Virtual Technology

10卷第3期

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Research on the Visual Construction of Contemporary Film and Television Costume Design Empowered by Digital and Intelligent Virtual Technology
Research on the Visual Construction of Contemporary Film and Television Costume Design Empowered by Digital and Intelligent Virtual Technology
Meishi Film College, Chongqing University, Chongqing, 400000, China
2026年10卷第3期页码：74-77
纸质出版：2026-03-30
DOI：10.47297/wspiedWSP2516-250017.20261003
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Jianwei Yang. (2026). Research on the Visual Construction of Contemporary Film and Television Costume Design Empowered by Digital and Intelligent Virtual Technology. 国际教育与发展（英文版）, 10(3), 74-77.

Yang Jianwei.Research on the Visual Construction of Contemporary Film and Television Costume Design Empowered by Digital and Intelligent Virtual Technology[J].Journal of International Education and Development,2026,10(03):74-77.
Jianwei Yang. (2026). Research on the Visual Construction of Contemporary Film and Television Costume Design Empowered by Digital and Intelligent Virtual Technology. 国际教育与发展（英文版）, 10(3), 74-77. DOI： 10.47297/wspiedWSP2516-250017.20261003.

Yang Jianwei.Research on the Visual Construction of Contemporary Film and Television Costume Design Empowered by Digital and Intelligent Virtual Technology[J].Journal of International Education and Development,2026,10(03):74-77. DOI： 10.47297/wspiedWSP2516-250017.20261003.

摘要

Abstract

Digital and intelligent virtual technology is profoundly reshaping the design generation logic and visual communication system of film and television costume styling in the new era. This paper selects 3D modeling

real-time rendering

and generative AI as the main technical support points

focusing on analyzing the path of visual construction in the entire process of film and television costume styling from design to production to presentation. It combines specific cases to interpret the aesthetic transformation and industrial upgrading under the empowerment of technology

and reflects on the ethical boundaries of technology application

thus providing theoretical reference and practical guidance for the digital and intelligent transformation of film and television costume styling.

关键词

Keywords

references

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