In recent years

with the continuous development of information technology

the e-commerce industry has become more and more prosperous

which

to a certain extent

has driven the sustained growth of the whole social economy. The demand for talents in the social e-commerce industry is also increasing

which also provides a clear direction for the cultivation of talents in colleges and universities. Some colleges and universities have begun to set up specialized courses of e-commerce. However

due to the late start of this specialized course

there are still some problems in the specific opening process. Especially after the emergence of the background of integration of production and education

colleges and universities can not keep up with the market demand

which limits the improvement of students’ comprehensive ability. This paper expounds in detail the specific measures of curriculum reform of e-commerce specialty under the background of integration of industry and education.