A brand is on behalf of the company or the products’ spirit and belief. With China’s automobile industry booming

foreign cars keep flocking in

which makes the translation of car’s brand trademarks become a special kind of cultural phenomenon. Brand as a special form of language

the translator needs to translate it creatively just like translating literary works. As a theory of translation

Skopos theroy provides a deep perspective for the study of brand translation. Based on this theory

this thesis analyzes deeply its application to the automobile brand trademarks translation and presents several auto brand name translation methods: literal translation

transliteration

free translation

combination of transliteration and literal translation

coined translation

hoping to make a little contribution to the translation of automobile brand trademarks.