Research on Innovation Strategy of Enterprise Marketing Management Driven by Internet of Things

Yating Chen

doi:10.47297/wspiedWSP2516-250038.20210511

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Research on Innovation Strategy of Enterprise Marketing Management Driven by Internet of Things

5卷第11期

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Research on Innovation Strategy of Enterprise Marketing Management Driven by Internet of Things
Research on Innovation Strategy of Enterprise Marketing Management Driven by Internet of Things
Guangdong Industry Polytechnic
2021年5卷第11期页码：208-212
纸质出版日期： 2021 ，
DOI：10.47297/wspiedWSP2516-250038.20210511
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Yating Chen. Research on Innovation Strategy of Enterprise Marketing Management Driven by Internet of Things[J]. 国际教育与发展（英文版）, 2021,5(11):208-212.

YATING CHEN. Research on Innovation Strategy of Enterprise Marketing Management Driven by Internet of Things. [J]. Journal of international education and development, 2021, 5(11): 208-212.
Yating Chen. Research on Innovation Strategy of Enterprise Marketing Management Driven by Internet of Things[J]. 国际教育与发展（英文版）, 2021,5(11):208-212. DOI： 10.47297/wspiedWSP2516-250038.20210511.

YATING CHEN. Research on Innovation Strategy of Enterprise Marketing Management Driven by Internet of Things. [J]. Journal of international education and development, 2021, 5(11): 208-212. DOI： 10.47297/wspiedWSP2516-250038.20210511.

摘要

Abstract

Under the background of the Internet of Things

the Internet of Things has brought convenience to the marketing work of enterprises by virtue of its universality and interactivity. In the era of the Internet of Things

enterprises have to innovate marketing models to cope with the challenges brought by the development of the times. Based on this

this paper focuses on the marketing strategies of enterprises in the Internet of Things era for reference.

关键词

Keywords

Internet of ThingsInnovation StrategyMarketingMarketing Model

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