A Study on Developing Cross-cultural Business Communication Competence: An Integrated Course-competition Approach

Weilan Cui; Ning Lv; Jiahui Ji

doi:10.47297/wspiedWSP2516-250055.20250911

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A Study on Developing Cross-cultural Business Communication Competence: An Integrated Course-competition Approach

9卷第11期

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A Study on Developing Cross-cultural Business Communication Competence: An Integrated Course-competition Approach
A Study on Developing Cross-cultural Business Communication Competence: An Integrated Course-competition Approach
Qingdao City University, Qingdao, Shandong, 266106, China
2025年9卷第11期页码：251-254
纸质出版：2025-11-30
DOI：10.47297/wspiedWSP2516-250055.20250911
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Weilan Cui, Ning Lv & Jiahui Ji. (2025). A Study on Developing Cross-cultural Business Communication Competence: An Integrated Course-competition Approach. 国际教育与发展（英文版）, 9(11), 251-254.

Cui Weilan,Lv Ning,Ji Jiahui.A Study on Developing Cross-cultural Business Communication Competence: An Integrated Course-competition Approach[J].Journal of International Education and Development,2025,09(11):251-254.
Weilan Cui, Ning Lv & Jiahui Ji. (2025). A Study on Developing Cross-cultural Business Communication Competence: An Integrated Course-competition Approach. 国际教育与发展（英文版）, 9(11), 251-254. DOI： 10.47297/wspiedWSP2516-250055.20250911.

Cui Weilan,Lv Ning,Ji Jiahui.A Study on Developing Cross-cultural Business Communication Competence: An Integrated Course-competition Approach[J].Journal of International Education and Development,2025,09(11):251-254. DOI： 10.47297/wspiedWSP2516-250055.20250911.

摘要

Abstract

Cultivating cross-cultural business communication competence is crucial for professionals in international economics and trade. To address the common disconnect between theory and practice in university courses

this paper constructs a four-phase integrated teaching model ("Objective-Process-Evaluation-Sublimation") based on Outcome-Based Education (OBE) and experiential learning theories. This "course-competition integration" model incorporates high-level academic competitions into the curriculum

achieving a reconstruction of teaching content

creation of simulated scenarios

implementation of diversified assessment

and sublimation of practical cognition. Teaching practice demonstrates that this approach effectively stimulates students' initiative and significantly enhances their competencies in cross-cultural communication

teamwork

and innovative problem-solving

thus providing a valuable paradigm for cultivating applied international trade talents.

关键词

Keywords

references

Wang X . L . ( 2020 ). Research on the construction of practical teaching system for cross-cultural business communication course. Foreign Economic Relations and Trade , ( 05 ), 140 - 142 .

Li F . ( 2022 ). Application and reflection of simulation teaching method in cross-cultural business communication course . Journal of Higher Education , 8 ( 15 ), 52 - 55 .

Zhang W . ( 2021 ). Research on the cultivation model of college students' innovation ability driven by academic competitions . China Higher Education , ( 11 ), 45 - 47 .

Chen J . ( 2023 ). Research on the impact of "curriculum-competition integration" on college students' learning engagement . Experimental Technology and Management , 40 ( 03 ), 210 - 214 .

Liu W . ( 2019 ). A review of curriculum teaching reform research based on OBE concept . Education Teaching Forum , ( 40 ), 125 - 126 .

Zhao M . ( 2018 ). A review of the application of experiential learning theory in teaching . Contemporary Educational Science , ( 09 ), 65 - 69 .

Tyler R . W . ( 2014 ). Basic principles of curriculum and instruction . Beijing : China Light Industry Press .

Lave J. , & Wenger E . ( 2004 ). Situated learning: Legitimate peripheral participation . Shanghai : East China Normal University Press .

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