An Analysis of Development Strategies for Hosting Styles in Variety Shows in the Era of Converged Media

Yancheng Long

doi:10.47297/wsprolaadWSP2634-786501.20250605

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An Analysis of Development Strategies for Hosting Styles in Variety Shows in the Era of Converged Media

6卷第5期

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An Analysis of Development Strategies for Hosting Styles in Variety Shows in the Era of Converged Media
An Analysis of Development Strategies for Hosting Styles in Variety Shows in the Era of Converged Media
Communication University of Zhejiang, Hangzhou, Zhejiang, 310018, China
2025年6卷第5期页码：9-12
纸质出版：2025-10-30
DOI：10.47297/wsprolaadWSP2634-786501.20250605
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Yancheng Long. (2025). An Analysis of Development Strategies for Hosting Styles in Variety Shows in the Era of Converged Media. 文艺发展研究（英文版）, 6(5), 9-12.

Long Yancheng.An Analysis of Development Strategies for Hosting Styles in Variety Shows in the Era of Converged Media[J].Research on Literary and Art Development,2025,06(05):9-12.
Yancheng Long. (2025). An Analysis of Development Strategies for Hosting Styles in Variety Shows in the Era of Converged Media. 文艺发展研究（英文版）, 6(5), 9-12. DOI： 10.47297/wsprolaadWSP2634-786501.20250605.

Long Yancheng.An Analysis of Development Strategies for Hosting Styles in Variety Shows in the Era of Converged Media[J].Research on Literary and Art Development,2025,06(05):9-12. DOI： 10.47297/wsprolaadWSP2634-786501.20250605.

摘要

Abstract

Within the diverse landscape of television variety programming

the distinct categories

communication objectives

and audience characteristics of various programme types confer uniquely tailored roles upon presenters.An accomplished presenter possesses a diverse range of linguistic artistry

with some employing witty and clever eloquence to create a light-hearted and enjoyable atmosphere;Some people inspire audiences and stir their passions with impassioned language;Some individuals

with incisive and distinctive insights

directly address societal issues

prompting audiences to engage in thoughtful reflection.In summary

a presenter who can distinctly shape their personal hosting style is better equipped to master the rhythm of variety programmes. This article aims to explore the foundational elements of constructing a TV variety presenter's stylistic positioning

delving into how they discover a suitable style that suits them

thereby assisting presenters in clearly defining and establishing their individual hosting style.

关键词

Keywords

references

Xue Dan. Cultivating Cross-Screen Hosting Competencies for Variety Show Presenters in the Converged Media Era: An Analysis of Host Competitions Across CCTV, Provincial Satellite Channels, and Online Media [J]. Media, 2021(14):3.

Yang Jie. Creative Essentials and Dissemination Strategies for Cultural Variety Programmes in the Converged Media Era [J]. China Television, 2020(9):4.

Dong Tiance, Liu Chang, Zhao Wei. Innovative Approaches and Value Construction in Narrating Stories of New Era Artisans: A Case Study of the Converged Media Programme "Artisans of Tianfu" [J]. News Enthusiast, 2023(12):28-30.

Bai Chaoran. Research on Style Innovation in Broadcasting and Hosting in the Era of Converged Media [J]. East, West, North, South, 2023(8):0075-0077.

Li Jianbo. Innovation in the Hosting Styles of Radio and Television Presenters in the Converged Media Era [J]. Western Radio and Television, 2022, 43(4):176-178.

Feng Hao. Essential Qualities for Talk Show Hosts: A Case Study of Jin Xing Show [J]. Times Figures, 2022(5):0028-0030.

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