With the steady development of China’s economy

there is still a big gap for high-quality skilled design talents. Based on the practice of training design professionals in applied technology universities

this paper seeks a new way out for training design professionals in application and technology oriented universities. Firstly

this paper analyzes the connotation of talent cultivation for design majors in application and technology oriented universities. Secondly

it analyzes the existing problems

such as weak practical teaching in schools

lagging curriculum system construction

further exploration of school-enterprise cooperation

and lack of high-quality teaching staff for design majors. Finally

it establishes the train of thought for the design major talents in application and technology oriented universities

further optimizes the curriculum system from the aspects of improving the quality of practical teaching in schools

constructs a perfect school-enterprise cooperation mechanism

and strengthens the training and construction of the teaching staff for the design major talents.