The difference between Chinese and western values has always been a hot topic in contemporary research field. As a matter of fact

values play an important role in our daily life. It lies in every aspect of our lives and guides the behaviors of people. The study of different values between Chinese and western countries show significance to have an in-depth understanding of Chinese and western culture.As an important publicity means of enterprise

advertisement reflects some profound cultural factors from its way to its content. The cultural information that the advertisement conveyed is directly related to economic benefits. So whether a food advertisement is in line with the different cultural backgrounds in different countries

whether it is in line with the public values

will affect whether the food advertising is successful or not.At the first part

this essay focuses on the introduction of five dimensions

then analyses the language of classical Chinese and western food advertisements. And tries to find out the differences between Chinese and western food advertisements in the aspect of cultural dimension. Analyses why a food advertisement is a success or failure

with the hope that these findings may give some enlightenment to cross-cultural commercial advertisement.