Traditional auspicious patters are an important part of traditional Chinese culture

which contain the pursuit and expectation of the Chinese nation for a better life. They are a form of artistic expression with national

aesthetic and humanistic characteristics formed in the course of long-term historical development

and are a unique traditional visual resource of the Chinese nation. Exploring the innovative development path of modern graphic design based on the aesthetic and connotation of traditional auspicious patterns can not only realize the innovative inheritance and creative development of excellent traditional Chinese art and culture

but also give modern graphic design rich humanistic connotations and expression forms

and promote the sustainable development of modern graphic design.