Broadcasting for the Silver Generation: Hosting Strategies and Communication Models for Radio Programs Targeting Older Adults

Lingxuan Fan

doi:10.47297/wsprolaadWSP2634-786508.20250605

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Broadcasting for the Silver Generation: Hosting Strategies and Communication Models for Radio Programs Targeting Older Adults

6卷第5期

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Broadcasting for the Silver Generation: Hosting Strategies and Communication Models for Radio Programs Targeting Older Adults
Broadcasting for the Silver Generation: Hosting Strategies and Communication Models for Radio Programs Targeting Older Adults
Yang-En University, Quanzhou, Fujian, 362014, China
2025年6卷第5期页码：34-38
纸质出版：2025-10-30
DOI：10.47297/wsprolaadWSP2634-786508.20250605
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Lingxuan Fan. (2025). Broadcasting for the Silver Generation: Hosting Strategies and Communication Models for Radio Programs Targeting Older Adults. 文艺发展研究（英文版）, 6(5), 34-38.

Fan Lingxuan.Broadcasting for the Silver Generation: Hosting Strategies and Communication Models for Radio Programs Targeting Older Adults[J].Research on Literary and Art Development,2025,06(05):34-38.
Lingxuan Fan. (2025). Broadcasting for the Silver Generation: Hosting Strategies and Communication Models for Radio Programs Targeting Older Adults. 文艺发展研究（英文版）, 6(5), 34-38. DOI： 10.47297/wsprolaadWSP2634-786508.20250605.

Fan Lingxuan.Broadcasting for the Silver Generation: Hosting Strategies and Communication Models for Radio Programs Targeting Older Adults[J].Research on Literary and Art Development,2025,06(05):34-38. DOI： 10.47297/wsprolaadWSP2634-786508.20250605.

摘要

Abstract

As China's population aging accelerates

its 310 million elderly have become a core audience for broadcast media. With its natural advantages of simple operation and strong companionship

radio serves as an important vehicle for the elderly to obtain information and alleviate loneliness. This paper analyzes typical cases

including Anhui Senior Radio

Hunan Aiwan Channel

and Heilongjiang Senior and Children's Radio

to systematically outline hosting strategies and integrated communication models adapted for aging audiences. Starting from the needs and media usage habits of this group

the article provides practical references for broadcast media to serve the silver generation and develop the silver economy.

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references

Brod, M. (2019). Radio as a Companion: Aging Well Through Audio Media. NYU Press.

Zhuravleva, A., & Treue, S. (2020). Older Adults' Media Use: Bridging the Digital Divide Through Radio. Journal of Communication Disorders and Aging, 12(3), 45-62.

ITU. (2023). Global Ageing and Digital Inclusion: A Roadmap for Media. International Telecommunication Union.

Mastro, D. E., & Tukachinsky, R. (2021). Nostalgia in Media: Effects on Emotional Connection Among Older Adults. Journal of Broadcasting & Electronic Media, 65(2), 231-248.

Cohen, S. (2022). Silver Voices: Innovations in Senior-Focused Radio Programming. Journal of Radio & Audio Media, 29(1), 113-130.

Ren, F. F. (2025). A Study on Age-friendly Language Strategies for Hosts of Senior Radio Programs [Lao Nian Guangbo Jiemu Zhuchiren de Shihua Yuyan Celüe Yanjiu]. China Radio [Zhongguo Guangbo], (5), 43-47.

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