In today’s international communication arena

globalization and melt media are the two most prominent present characteristics

which requires that traditional culture and stories with distinct subjective demands must have cross-cultural and cross-media circulation. According to this paper

IP is an effective way to spread traditional culture

shape high quality cultural image and enhance local soft power in the era of globalization and media integration. How to make the good traditional characters and stories in the eyes of the creators into high quality “IP”

so that they can obtain the quality of circulation in different media platforms and cultural contexts is the key.