The Innovation Path of Intangible Cultural Heritage Creative Products under Visual Communication Design

Cong Ma; Mei Sun

doi:10.47297/wsprolaadWSP2634-786514.20250601

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The Innovation Path of Intangible Cultural Heritage Creative Products under Visual Communication Design

6卷第1期

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The Innovation Path of Intangible Cultural Heritage Creative Products under Visual Communication Design
The Innovation Path of Intangible Cultural Heritage Creative Products under Visual Communication Design
Taishan University, Taian 271000, Shandong, China
2025年6卷第1期页码：60-63
纸质出版日期：2025-02-25
DOI：10.47297/wsprolaadWSP2634-786514.20250601
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The Innovation Path of Intangible Cultural Heritage Creative Products under Visual Communication Design[J]. 文艺发展研究（英文版）, 2025,6(1):60-63.

Cong Ma,Mei Sun.The Innovation Path of Intangible Cultural Heritage Creative Products under Visual Communication Design[J].Research on Literary and Art Development,2025,06(01):60-63.
The Innovation Path of Intangible Cultural Heritage Creative Products under Visual Communication Design[J]. 文艺发展研究（英文版）, 2025,6(1):60-63. DOI： 10.47297/wsprolaadWSP2634-786514.20250601.

Cong Ma,Mei Sun.The Innovation Path of Intangible Cultural Heritage Creative Products under Visual Communication Design[J].Research on Literary and Art Development,2025,06(01):60-63. DOI： 10.47297/wsprolaadWSP2634-786514.20250601.

摘要

Abstract

This paper focuses on the innovation path of intangible cultural heritage creative products under visual communication design. From the aspects of color

graphics

text

interaction design and materials and processes

it proposes strategies such as exploring the connotation of intangible cultural heritage color and integrating modern aesthetics

extracting and simplifying graphic elements for innovative design

accurately interpreting intangible cultural heritage and innovating text expression

developing interactive products and focusing on user experience

and exploring the combination of new materials and innovative processes

in order to realize the innovation of intangible cultural heritage creative products from content to form

and promote the inheritance of intangible cultural heritage and the development of cultural and creative industry.

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references

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