In the context of new media

Modern Chinese presents significant linguistic features such as indirectness and innovativeness

interactivity and plebeianism

visualisation and multimedia.Simplicity is mainly reflected in the emergence of Internet buzzwords and acronyms

which are adapted to the needs of fast-paced communication by condensing meaning through metaphors and exaggeration.Interactivity

on the other hand

is reflected in language expression that breaks with traditional norms and emphasises equal communication

with flexible grammatical structures and a mix of linguistic styles.Visualisation and multimedia enrich language expression.Technological factors

shifts in socio-cultural psychology and language use habits

and the need for language communication in the attention economy have combined to drive the formation of these linguistic features.The linguistic features of new media have had a positive impact on modern Chinese

but they have also brought about negative impacts such as the impact of linguistic normativity and the loss of cultural connotations

and at the same time

they have posed new challenges to language education.