Yi oral-performative artistry

rooted in oral-transmissive traditions

encodes deep strata of ethnic collective memory. Under the pressures of globalization and modernity

Yi-language rap confronts challenges of intergenerational transmission rupture and cultural acculturation. This study examines the Yi-language rap oeuvre of Jike Qubu

founding member of the Shanying

exploring how contemporary hip-hop frameworks reconstitute and reactivate Yi cultural memory. Drawing upon Jan Assmann's theory of cultural memory and ethnomusicological analytical methods

this research conducts textual and musical analysis of Jike Qubu's representative works. Three principal findings emerge. First

Jike Qubu's creative output achieves a generative transposition of traditional Yi oral-performative resources into contemporary hip-hop. Second

his lyrical texts construct an auditory narrative apparatus oriented toward affirmation of ethnic identity through intertextual citation of epic narratives and deployment of proverbial rhetorical registers. Third

his musical practice constitutes a "soul-summoning" ritual of cultural memory

responding to identity anxiety and existential disorientation in contemporary Yi communities under conditions of spatial and cultural dispersion.