Protection Measures for Intangible Cultural Heritage in the Context of Cultural and Tourism Integration

Wen He

doi:10.47297/wsprolaadWSP2634-786520.20260701

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Protection Measures for Intangible Cultural Heritage in the Context of Cultural and Tourism Integration

7卷第1期

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Protection Measures for Intangible Cultural Heritage in the Context of Cultural and Tourism Integration
Protection Measures for Intangible Cultural Heritage in the Context of Cultural and Tourism Integration
Wanzhou District Cultural Center of Chongqing, Chongqing, 404000, China
2026年7卷第1期页码：88-90
纸质出版：2026-02-28
DOI：10.47297/wsprolaadWSP2634-786520.20260701
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Wen He. (2026). Protection Measures for Intangible Cultural Heritage in the Context of Cultural and Tourism Integration. 文艺发展研究（英文版）, 7(1), 88-90.

Wen He.Protection Measures for Intangible Cultural Heritage in the Context of Cultural and Tourism Integration[J].Research on Literary and Art Development,2026,07(01):88-90.
Wen He. (2026). Protection Measures for Intangible Cultural Heritage in the Context of Cultural and Tourism Integration. 文艺发展研究（英文版）, 7(1), 88-90. DOI： 10.47297/wsprolaadWSP2634-786520.20260701.

Wen He.Protection Measures for Intangible Cultural Heritage in the Context of Cultural and Tourism Integration[J].Research on Literary and Art Development,2026,07(01):88-90. DOI： 10.47297/wsprolaadWSP2634-786520.20260701.

摘要

Abstract

Under the backdrop of cultural and tourism integration

the protection of Intangible Cultural Heritage (ICH) faces new opportunities and challenges. Cultural and tourism integration not only provides support for the dissemination

funding

and talent cultivation of ICH but also injects unique cultural connotations into the tourism industry. However

ICH protection still grapples with issues such as interrupted transmission

weak public awareness

funding shortages

excessive commercialization

and changes in the transmission environment. This paper analyzes the interactive relationship between cultural and tourism integration and ICH protection

explores the current challenges in protection work

and proposes measures such as innovating transmission methods and strengthening cooperation and exchanges. These measures aim to promote the sustainable protection and utilization of ICH

achieving integrated and co-developmental progress for both culture and tourism.

关键词

Keywords

references

Wu, Y., & Liu, Y. F. (2023). Research on the protection and development of intangible cultural heritage under the background of cultural and tourism integration. Tourism Overview, (03), 106–108.

Wang, X. (2023). Research on the integration strategy of intangible cultural heritage protection and ancient town tourism under the background of cultural and tourism integration. Tourism and Photography, (18), 56–58.

YU Meng. Protection, Inheritance and Utilization of Intangible Cultural Heritage in the Context of Culture-Tourism Integration[J]. China National Expo, 2024(14): 37-39.

WU Xuehua. Research on the Protection and Inheritance of Intangible Cultural Heritage in the Context of Comprehensive Tourism[J]. China National Expo, 2024(15): 38-40.