As a "City of Literature of the World"

Nanjing counts

The Peach Blossom Fan

as its core Jinling cultural symbol

which integrates historical

artistic and regional values and serves as an important carrier for the international communication of traditional Chinese culture. Taking cultural semiotics as the theoretical framework

this paper analyzes the existing problems of the international communication of

The Peach Blossom Fan

in terms of channels

audience acceptance and symbol transmission

and proposes path optimization strategies from four dimensions: symbol reconstruction

cross-media communication

subject collaboration

and audience stratification. Meanwhile

it verifies the feasibility and effectiveness of the strategies with the project "The Charm of Jinling's Peach Blossom Fan Spreads Across the World" as a practical case. The study shows that realizing the modern translation and precise communication of symbols based on cultural semiotics

can effectively reduce symbol misreading and cultural discount

improve the efficiency of the international communication of

The Peach Blossom Fan

and provide methodological references and practical paths for traditional culture to go global and for cross-cultural communication.