The international communication of intangible cultural heritage is not only a cultural issue

but also a public governance issue involving institutional coordination

resource allocation

public value protection and cross-cultural dialogue. Taking the overseas communication of Wuju Opera as the analytical object

this paper discusses the role of local government in promoting traditional opera to enter international public space. Compared with market-led cultural export or one-time cultural exchange activities

intangible cultural heritage requires long-term governance arrangements because it carries local identity

historical memory

artistic rules and community participation. From the perspective of public administration

local government should not simply act as a direct promoter of performances. It should function as a strategic planner

resource integrator

platform builder

rule maker and public value guardian. At present

the international communication of local opera still faces several constraints: fragmented participation among government departments

limited professional translation and narration

weak market-oriented operation

insufficient digital communication capacity and an evaluation system that overemphasizes activity quantity rather than public influence. This paper proposes a practical path covering institutional coordination

content transformation

collaborative networks

digital platforms

talent cultivation and feedback-based evaluation. The study argues that the key to "taking Wuju Opera global" is to transform local government action from campaign-style publicity to sustainable collaborative governance.