New medias have risen up and it has also changed what sorts of creations are now possible inside of digital arts

the method used by culture in communicating its content is being reshaped too. Both merging is necessary step that can be seen on the rising path of our industry right now. Starting off by making an overall understanding

and the features of a medium which is digital art

followed by looking at the value chain for culture creating things and analyzing those pushing us towards each other

mainly tech stuff

what people buy into changing as well as rules and selling things. Regarding the problem existing problems like diluted art value

unclear rights and fragmented chains in the present process of integration

a three layer model has been put forward to deal with content

technology and running side of development. And to build a Copyright administration system

talent nurturing system

future outlook system for supporting mechanism. In conclusion

digital art combined deeply into cultural creation

need change from simple attaching technologically into a value fusion in which dynamic equilibrium is sought between artistic representation and market sense under the new medium.