The Design of Movie Easter Eggs from the Perspective of FanCulture:A Case Study of <italic style="font-style: italic">Star Wars</italic>

Zhongyue Sun

doi:10.47297/wsprolaadWSP2634-786541.20260704

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The Design of Movie Easter Eggs from the Perspective of FanCulture:A Case Study of <italic style="font-style: italic">Star Wars</italic>

7卷第4期

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The Design of Movie Easter Eggs from the Perspective of FanCulture:A Case Study of Star Wars
The Design of Movie Easter Eggs from the Perspective of FanCulture:A Case Study of Star Wars
School of Accounting, Tianjin University of Finance and Economics, Tianjin, 300222, China
2026年7卷第4期页码：192-195
纸质出版：2026-08-30
DOI：10.47297/wsprolaadWSP2634-786541.20260704
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Zhongyue Sun. (2026). The Design of Movie Easter Eggs from the Perspective of FanCulture:A Case Study of Star Wars. 文艺发展研究（英文版）, 7(4), 192-195. DOI: 10.47297/wsprolaadWSP2634-786541.20260704.

Sun Zhongyue.The Design of Movie Easter Eggs from the Perspective of FanCulture:A Case Study of Star Wars[J].Research on Literary and Art Development,2026,07(04):192-195.
Zhongyue Sun. (2026). The Design of Movie Easter Eggs from the Perspective of FanCulture:A Case Study of Star Wars. 文艺发展研究（英文版）, 7(4), 192-195. DOI: 10.47297/wsprolaadWSP2634-786541.20260704. DOI：

Sun Zhongyue.The Design of Movie Easter Eggs from the Perspective of FanCulture:A Case Study of Star Wars[J].Research on Literary and Art Development,2026,07(04):192-195. DOI： 10.47297/wsprolaadWSP2634-786541.20260704.

摘要

Abstract

As an important strategy for franchise IPs to construct intertextual narratives and connect with fan communities

movie Easter eggs are gaining increasing research significance against the backdrop of media convergence and the rise of fan culture. Taking the

Star Wars

series as a case study

this research systematically examines the design logic of movie Easter eggs and their bidirectional interactive mechanisms with fan culture from a fan culture perspective.The study finds that

Star Wars

Easter eggs exhibit a threefold design logic: evoking fans' nostalgic memories by paying homage to previous installments; integrating diverse fan groups through cross-media interactions; and achieving the official canonization of fan-generated symbols by incorporating unofficial interpretations from fan communities. This study provides a theoretical framework for understanding the two-way interaction between fan culture and film and television texts

as well as practical insights for the creation of Easter eggs in franchise IPs.

关键词

Keywords

references

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