An anatomy of capacity building for cultural variety programme presenters with a focus on the era of integrated media. First of all

to sort out the status quo

media convergence has driven programmes to diversify in terms of hosting forms and communication platforms

solving the pain point of unidirectional communication

but "pan-hosting" has also brought competitive challenges. It goes on to identify existing challenges for presenters

including the need for "all-round" broadcasters

increased competition from peers and the erosion of voice. Finally

it proposes a path of competence building to continuously improve the competence of multidimensional literacy in media convergence

and to enhance cross-media competence and innovation awareness in the transition. It aims to prompt the hosts to adapt to the trend of the times

strengthen the expression of Chinese outstanding traditional culture

and promote the high-quality development of cultural variety shows in the new media environment.