Research on the Influencing Factors of Social Education Effectiveness in Textile and Apparel Industry Museums: A Case Study of the China National Silk Museum

Qi Wu; Yuehua Zhang

doi:10.47297/wspsprwWSP2515-471003.20230701

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Research on the Influencing Factors of Social Education Effectiveness in Textile and Apparel Industry Museums: A Case Study of the China National Silk Museum

7卷第1期

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Research on the Influencing Factors of Social Education Effectiveness in Textile and Apparel Industry Museums: A Case Study of the China National Silk Museum
Research on the Influencing Factors of Social Education Effectiveness in Textile and Apparel Industry Museums: A Case Study of the China National Silk Museum
1.Development and Cooperation Office, Zhejiang College of Construction, Hangzhou 310000, China
2.Zhejiang University, Hangzhou 310000, China
2023年7卷第1期页码：34-45
纸质出版日期： 2023-06-30 ，
DOI：10.47297/wspsprwWSP2515-471003.20230701
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(2023). Research on the Influencing Factors of Social Education Effectiveness in Textile and Apparel Industry Museums: A Case Study of the China National Silk Museum. 社会政策评论, 7(1), 34-45.

Wu Qi,Zhang Yuehua.Research on the Influencing Factors of Social Education Effectiveness in Textile and Apparel Industry Museums: A Case Study of the China National Silk Museum[J].Social Policy Review,2023,07(01):34-45.
(2023). Research on the Influencing Factors of Social Education Effectiveness in Textile and Apparel Industry Museums: A Case Study of the China National Silk Museum. 社会政策评论, 7(1), 34-45. DOI： 10.47297/wspsprwWSP2515-471003.20230701.

Wu Qi,Zhang Yuehua.Research on the Influencing Factors of Social Education Effectiveness in Textile and Apparel Industry Museums: A Case Study of the China National Silk Museum[J].Social Policy Review,2023,07(01):34-45. DOI： 10.47297/wspsprwWSP2515-471003.20230701.

摘要

Abstract

As museums become increasingly important venues for social education

the factors influencing their effectiveness in this domain are receiving growing attention. This empirical study utilizes questionnaire survey data from visitors to the China National Silk Museum and employs an OLS (ordinary least squares) model for analysis. The results indicate that the museum's exhibition hall layout

the number of high-quality collections

and the satisfaction level with collection displays and interpretation services all have significant positive impacts on the museum's overall social education effectiveness

emotional impact

and behavioral outcomes. Furthermore

when visitors are segmented

differences emerge among students in relevant fields

professionals from related industries

silk culture enthusiasts

and general visitors in terms of overall social education effectiveness

cognitive outcomes

emotional impact

and behavioral outcomes.

关键词

Keywords

Textile and apparelIndustry museumExhibition satisfactionSocial education effectiveness

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