Research on the Influence of Festival Activities on Brand Communication Intention under the Experience Economy

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9卷第2期

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Research on the Influence of Festival Activities on Brand Communication Intention under the Experience Economy
Research on the Influence of Festival Activities on Brand Communication Intention under the Experience Economy
2025年9卷第2期页码：186-189
DOI：10.47297/wspciWSP2516-252737.20250902
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相关作者

Zixuan Huang School of Art Huang and Design,Guangdong University of Technology

Qiuyu Zha

相关机构

School of Art Huang and Design,Guangdong University of Technology

International Business School, Yunnan University of Finance and Economics