An Analysis of Narrative Strategies in Short Video Advertising and Their Impact on Brand Communication: A Case Study of Huawei Terminal's Douyin Account

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9卷第2期

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An Analysis of Narrative Strategies in Short Video Advertising and Their Impact on Brand Communication: A Case Study of Huawei Terminal's Douyin Account
An Analysis of Narrative Strategies in Short Video Advertising and Their Impact on Brand Communication: A Case Study of Huawei Terminal's Douyin Account
2025年9卷第2期页码：130-134
DOI：10.47297/wspciWSP2516-252725.20250902
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相关作者

Luohan Wang New Channel-UIBE Qingdao A-level Centre

Siyu Fan College of Literature and Journalism, Jishou University, Jishou

Baoyin Hu Qilu Institute of Technology

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New Channel-UIBE Qingdao A-level Centre

College of Literature and Journalism, Jishou University, Jishou

Qilu Institute of Technology