The Mechanism of KOL on Brand Loyalty: A Study of the Mediating Effect of Perceived Trust and Perceived Value

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9卷第2期

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The Mechanism of KOL on Brand Loyalty: A Study of the Mediating Effect of Perceived Trust and Perceived Value
The Mechanism of KOL on Brand Loyalty: A Study of the Mediating Effect of Perceived Trust and Perceived Value
2025年9卷第2期页码：124-129
DOI：10.47297/wspciWSP2516-252724.20250902
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相关作者

Xinyan Zhang Marketing&Management Department, Hong Kong Polytechnic University

Ziqi Wang Jinan New Channel -JUTES High School

Lanlan Zhang Cheongju University, -si

Pengrui Li Yan'an University

Jiawei Li

相关机构

Marketing&Management Department, Hong Kong Polytechnic University

Jinan New Channel -JUTES High School

Cheongju University, -si

Yan'an University

College of Communication, Jinling College of Nanjing University