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How Consumer Identity Fluidity Influences Brand Collaborations: A Case Study of the KAWS x UNIQLO Partnership

9卷第5期

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    • How Consumer Identity Fluidity Influences Brand Collaborations: A Case Study of the KAWS x UNIQLO Partnership

    • How Consumer Identity Fluidity Influences Brand Collaborations: A Case Study of the KAWS x UNIQLO Partnership

    • 2025年9卷第5期 页码:381-385  
    • DOI:10.47297/wspciWSP2516-252776.20250905    

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Heyang Gao Tianjin Normal University Located
Hongning Wu Communication University of Zhejiang
Zitong Yuan Prospect College, JinZhong College of Information
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相关机构

Tianjin Normal University Located
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