10卷第3期
Research on Marketing Strategies of Fast Fashion Apparel Brands under the E-commerce Live Streaming Model: A Case Study of Zara
Research on Marketing Strategies of Fast Fashion Apparel Brands under the E-commerce Live Streaming Model: A Case Study of Zara
- 2026年10卷第3期 页码：69-75
DOI：10.47297/wspciWSP2516-252715.20261003
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Hongning Wu Communication University of Zhejiang
Zitong Yuan Prospect College, JinZhong College of Information
Yijia Li School of Tianjin University of Science and Technology
Boxuan Zhao Tianjin University of Commerce Boustead College, .
Mingji Li School of Computing, Engineering and Intelligent Systems, Ulster University, Londonderry,Northern Ireland, BT47
Shuyi Li Central South University
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Communication University of Zhejiang
Prospect College, JinZhong College of Information
School of Tianjin University of Science and Technology
Tianjin University of Commerce Boustead College, .
School of Computing, Engineering and Intelligent Systems, Ulster University, Londonderry,Northern Ireland, BT47
