Research on KOL Marketing Strategies of Sportswear Brands from the Perspective of Female Consumers: Taking Lululemon as an Example

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Research on KOL Marketing Strategies of Sportswear Brands from the Perspective of Female Consumers: Taking Lululemon as an Example

10卷第2期

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Research on KOL Marketing Strategies of Sportswear Brands from the Perspective of Female Consumers: Taking Lululemon as an Example
Research on KOL Marketing Strategies of Sportswear Brands from the Perspective of Female Consumers: Taking Lululemon as an Example
2026年10卷第2期页码：140-145
DOI：10.47297/wspciWSP2516-252729.20261002
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相关作者

Yifei Wu Xiamen University Tan Kah Kee College

Jingyi Nie Jingmen Duodaoshi Middle School

Yunxi Wu Zhejiang Institute of Communications

相关机构

Xiamen University Tan Kah Kee College

Jingmen Duodaoshi Middle School

Zhejiang Institute of Communications