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Soft vs. Hard Advertising Integrations in Bilibili Videos: Effects on Ad Attitude, Uploader Trust, and Behavioral Intentions

Volume 10,Issue 1

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    • Soft vs. Hard Advertising Integrations in Bilibili Videos: Effects on Ad Attitude, Uploader Trust, and Behavioral Intentions

    • Soft vs. Hard Advertising Integrations in Bilibili Videos: Effects on Ad Attitude, Uploader Trust, and Behavioral Intentions
    • Vol. 10, Issue 1, Pages: 144-149(2026)  

    • DOI：10.47297/wspciWSP2516-252730.20261001    

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