
Volume 10,Issue 1
A Literature Review on How KOLs Influence Consumers' Purchasing Behavior Through Self-Construal
- A Literature Review on How KOLs Influence Consumers' Purchasing Behavior Through Self-Construal
- Vol. 10, Issue 1, Pages: 81-86(2026)
DOI:10.47297/wspciWSP2516-252716.20261001
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Qingwei Liu School of Economics and Management, Northwestern University
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School of Economics and Management, Northwestern University

