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Research on the Dissemination Mechanism of KOL Group Public Opinion and Corporate Brand Reputation Governance: A Dual Case Comparison Based on ABC Emotion Theory

Volume 10,Issue 4

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    • Research on the Dissemination Mechanism of KOL Group Public Opinion and Corporate Brand Reputation Governance: A Dual Case Comparison Based on ABC Emotion Theory

    • Research on the Dissemination Mechanism of KOL Group Public Opinion and Corporate Brand Reputation Governance: A Dual Case Comparison Based on ABC Emotion Theory
    • Vol. 10, Issue 4, Pages: 180-186(2026)  

    • DOI：10.47297/wspciWSP2516-252735.20261004    

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