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The Influence of Emotion-Soothing Narratives on Consumers' Purchase Intention in Xiaohongshu Beauty Brands: The Mediating Role of Brand Warmth

Volume 10,Issue 4

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    • The Influence of Emotion-Soothing Narratives on Consumers' Purchase Intention in Xiaohongshu Beauty Brands: The Mediating Role of Brand Warmth

    • The Influence of Emotion-Soothing Narratives on Consumers' Purchase Intention in Xiaohongshu Beauty Brands: The Mediating Role of Brand Warmth
    • Vol. 10, Issue 4, Pages: 100-107(2026)  

    • DOI：10.47297/wspciWSP2516-252720.20261004    

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