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A Comparative Study of Successful and Failed Brand Collaborations in the Beauty Industry: The Cases of Huaxizi and Perfect Diary

Volume 10,Issue 4

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    • A Comparative Study of Successful and Failed Brand Collaborations in the Beauty Industry: The Cases of Huaxizi and Perfect Diary

    • A Comparative Study of Successful and Failed Brand Collaborations in the Beauty Industry: The Cases of Huaxizi and Perfect Diary
    • Vol. 10, Issue 4, Pages: 84-88(2026)  
    • DOI:10.47297/wspciWSP2516-252717.20261004    

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Related Author

Haotian Guo Art and Design department, The Hang Seng University of Hong Kong, Hongkong
Shiyan Lu College of Liberal Arts, Nanjing Normal University
Xuanrong Jiang Department of Humanities, Hangzhou Normal University

Related Institution

Art and Design department, The Hang Seng University of Hong Kong, Hongkong
College of Liberal Arts, Nanjing Normal University
Department of Humanities, Hangzhou Normal University