The strategy of Jellycat breaking through in the era of "healing economy" are analyzed

Jiarui Wu

doi:10.47297/wspbdsWSP2752-630523.20250502

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The strategy of Jellycat breaking through in the era of "healing economy" are analyzed

Volume 5, Issue 2

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The strategy of Jellycat breaking through in the era of "healing economy" are analyzed
The strategy of Jellycat breaking through in the era of "healing economy" are analyzed
University College London, London, WC1E 6AE, United Kingdom
Vol. 5, Issue 2, Pages: 128-131(2025)
Published：18 June 2025
DOI：10.47297/wspbdsWSP2752-630523.20250502
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Wu Jiarui.The strategy of Jellycat breaking through in the era of "healing economy" are analyzed[J].Biomedical Data Science,2025,05(02):128-131.
DOI：

Wu Jiarui.The strategy of Jellycat breaking through in the era of "healing economy" are analyzed[J].Biomedical Data Science,2025,05(02):128-131. DOI： 10.47297/wspbdsWSP2752-630523.20250502.

摘要

Abstract

This study addresses the critical question of how consumer goods brands achieve strategic resilience during systemic shocks

through examining Jellycat's 72% revenue surge (£146M

FY2022) and 30% net margins amidst the pandemic (2019-2023). Building on crisis management theories by Sheffi & Rice (2005)

we propose a tripartite analytical model integrating demand insight

value creation

and competitive barrier engineering. Key findings reveal three resilience mechanisms: 1) Neurosensory monetization through 5μm tactile textiles and 0.35-0.45 rebound coefficients generated 2.3× price premiums

outperforming industry's 1.7× average; 2) Artificial scarcity systems (30% annual product retirement) created 800% secondary market premium

establishing collector-driven demand elasticity; 3) Glocalization paradoxes manifested in 12% logistics cost inflation despite 42% UGC-driven cross-border sales.

关键词

Keywords

references

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