This article delves into the background

current status

and future trends of digital transformation within the arts and creative industries

with a focus on the application of digital technology in artistic creation

exhibition and dissemination

as well as commercialization. Digital technologies such as VR

AR

and AI provide artists with new creative tools

enriching artistic forms and enhancing interactivity. Digital exhibition platforms and social media have broadened the channels for displaying and disseminating artworks. Additionally

digital technology facilitates copyright protection

precise marketing

and the commercialization of digital artworks in the arts and creative industries. Looking ahead

digital transformation will continue to drive the development of these industries.