Under the new era

with the rapid development of information technology and the advent of big data

college financial management is facing unprecedented opportunities and challenges. As a scientific and efficient management method

financial data analysis has gradually become an essential tool for college financial management. This article first elaborates on the basic concepts and characteristics of financial data analysis

emphasizing its importance in improving the level of financial management in colleges and universities. It then analyzes the current situation and challenges of financial management in the new era. Through this research

we aim to provide valuable references for college financial managers and promote the development of financial management towards a more scientific

refined

and intelligent direction.