The Construction and Dissemination of City Image through Little Red Book

Yijun Chen

doi:10.47297/wspciWSP2516-252701.20220601

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The Construction and Dissemination of City Image through Little Red Book

Volume 6, Issue 1

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The Construction and Dissemination of City Image through Little Red Book
The Construction and Dissemination of City Image through Little Red Book
University of Technology Sydney, Ultimo NSW,Australia,2007
Vol. 6, Issue 1, Pages: 5-10(2022)
Published： 2022 ，
DOI：10.47297/wspciWSP2516-252701.20220601
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YIJUN CHEN. (2022). The Construction and Dissemination of City Image through Little Red Book. Creativity and Innovation, 6(1), 5-10..
DOI：

YIJUN CHEN. (2022). The Construction and Dissemination of City Image through Little Red Book. Creativity and Innovation, 6(1), 5-10.. DOI： 10.47297/wspciWSP2516-252701.20220601.

摘要

Abstract

Today

people live in an era of big data

and their daily life is inseparable from mobile phones

the Internet and social media. Social media is becoming more and more integrated into the lives. Everyone’s mobile phone has a lot of Apps; Young people’s most favourite App should be the Little Red Book. People share their daily life on the App

which also provides a way for businesses to make money. Also

with the rapid development of China’s economy

urban construction has taken on a new look with each passing day. Regions and cities are paying more attention to their own image promotion. This article will describe the communication strategy of Little Red Book and what kind of content can attract the attention of the audience and promote the image of some cities at the same time.

关键词

Keywords

City ImageLittle Red BookUrban Construction

references

Ding Junjie & Liu Zhenchen.(2021). How social media constructs the spatial image of “Internet celebrity city”. Journal of Journalism and Writing (09),87-91. doi:CNKI:SUN: Xwz.0.2021-09-015.[2] Ren Jing.(2021). How to use new media to do a good job in urban image communication [J]. Shanghai Radio and Television Research,2021(04):97-103.[3] Wei Yipan,(2021). Media presentation features of Xi’an city image: A case study of Xiaohongshu city Tour 2020 Annual City List. Science and Technology Communication (16),102-105. doi:10.16607/j.cnki.1674-6708.2021.16.038.https://www.scihub.net.cn/ [4] Zhou Kai, Zhang Haitao, Xia Yining & Liu Chong.(2021). New characteristics of urban consumption space under the influence of social media: A case study of xiaohongshu Changsha “Internet celebrity card place”. Modern Urban Research (09),20-27. doi:CNKI:SUN: XDC.0.2021-09-004.

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Exploration on the Construction and Communication Strategy of City Images based on the Short Video

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