Exploring the Cultural Exportation of Video Games: Taking Genshin Impact as an Example

Hongrui Gan

doi:10.47297/wspciWSP2516-252701.20220606

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Exploring the Cultural Exportation of Video Games: Taking Genshin Impact as an Example

Volume 6, Issue 6

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Exploring the Cultural Exportation of Video Games: Taking Genshin Impact as an Example
Exploring the Cultural Exportation of Video Games: Taking Genshin Impact as an Example
College of Liberal Arts, University of Minnesota Twin Cities,Minnesota,Minneapolis,USA,55455
Vol. 6, Issue 6, Pages: 4-8(2022)
Published： 2022 ，
DOI：10.47297/wspciWSP2516-252701.20220606
Accepted：

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HONGRUI GAN. (2022). Exploring the Cultural Exportation of Video Games: Taking Genshin Impact as an Example. Creativity and Innovation, 6(6), 4-8..
DOI：

HONGRUI GAN. (2022). Exploring the Cultural Exportation of Video Games: Taking Genshin Impact as an Example. Creativity and Innovation, 6(6), 4-8.. DOI： 10.47297/wspciWSP2516-252701.20220606.

摘要

Abstract

Today in 2022

the social status of video games keeps rising

and it has gradually grown into a medium with massive influence. In addition to being a form of entertainment

an outstanding game is also a carrier of cultural dissemination

and its content often has a corresponding cultural and behavioral impact on players. Different from the relatively traditional forms of communication such as newspapers and videos

the unique and interesting nature of video games has made them popular all over the world

especially among young people

and their influence has spread rapidly. As a representative of Chinese games that export overseas in recent years

Genshin Impact stands out among the global player group for its high-quality content and has become one of the most discussed games in the world. It has subtly made overseas players feel fresh and curious about traditional Chinese culture and has made remarkable achievements in cultural export. This article will discuss Genshin Impact's success in cultural export

and the means that have been employed.

关键词

Keywords

Cultural exportVideo gamesGenshin Impact

references

Clarke, D. (2020). Cultural Diplomacy. https://oxfordre.com/internationalstudies/view/10.1093/acrefore/9780190846626.001.0001/acrefore-9780190846626-e-543#acrefore-9780190846626-e-543-bibItem-0035[2] He, Y. (2021). The Development Status and Prospects of Video Games in Cross-Cultural Communication. J. Public Communication of Science Technology, 13(20): 155–157.[3] Wang, Z., Ye, M., (2022). Reference and Enlightenment of Korean, Japanese and American Online Games "Going Global" to Chinese Enterprises. J. International Trade, 14: 48-48.[4] Zhang, C. (2021). Games Going Overseas Drives Cultural Exports. J. Prosecutorial View, 07: 70–71.[5] Zhang, Y., Ao, R., Tang, J., et al. (2022) .2021 China Game Industry Report. https://www.cgigc.com.cn/details.html?id=08da81c5-2a72-479d-8d26-30520876480f&tp=report.[6] Zheng, T., Qu, R. (2022). Games Going Overseas and Chinese Culture Dissemination: Taking the Domestic Game Character Yun Jin as a Case. J. International Communications, 04: 33–36.[7] Liu, S. (2021). Exploration of Chinese Cultural Export in Gaming Environment: Taking Genshin Impact as an Example. Public Communications of Science Technology, 13(08): 112–114.

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