Minimalist design: explore the key factors that influence the packaging design of muji products on consumers' purchasing attitudes

Weibo Zhang

doi:10.47297/wspciWSP2516-252701.20240803

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Minimalist design: explore the key factors that influence the packaging design of muji products on consumers' purchasing attitudes

Volume 8, Issue 3

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Minimalist design: explore the key factors that influence the packaging design of muji products on consumers' purchasing attitudes
Minimalist design: explore the key factors that influence the packaging design of muji products on consumers' purchasing attitudes
Mohd Mustafa Mohd Ghazali, City University Malaysia
Vol. 8, Issue 3, Pages: 5-21(2024)
Published： 10 June 2024 ，
DOI：10.47297/wspciWSP2516-252701.20240803
Accepted：

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Zhang Weibo.Minimalist design: explore the key factors that influence the packaging design of muji products on consumers' purchasing attitudes[J].Creativity and Innovation,2024,08(03):5-21.
DOI：

Zhang Weibo.Minimalist design: explore the key factors that influence the packaging design of muji products on consumers' purchasing attitudes[J].Creativity and Innovation,2024,08(03):5-21. DOI： 10.47297/wspciWSP2516-252701.20240803.

摘要

Abstract

With the continuous development of social economy and science and technology

the concept of minimalist design is constantly updated and changed. When every new product is developed

in order to bring impact to consumers

the important mission of minimalist design is how to convey product information

so that it is more acceptable to consumers. Muji's design

in a basic sense

is an act of designers following the development of sustainable design. When consumers choose to buy minimalist products

designers need to consider consumer behavior and psychology. On the basis of literature review

based on fuzzy design theory and data analysis theory

this paper summarizes the factors that affect consumers' purchase intention through questionnaire survey

and conducts in-depth analysis on the influencing factors such as packaging color

packaging materials

font style and printing information.

关键词

Keywords

packaging colorPackaging materialsFont stylePrinting informationConsumer purchase intention

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