During the period of social development

the level of development of new media technology construction in China has been significantly improved. New media has been widely applied in various industries

creating numerous practical values. In order to promote the promotion and dissemination of China's excellent traditional culture and enhance the country's soft cultural strength

it is necessary to reasonably utilize short video platforms to strengthen the practical work of disseminating excellent traditional culture. This paper will further analyze and explore the integration and dissemination of "excellent traditional Chinese culture and short videos"

aiming to propose practical measures for innovative integration and dissemination.