With the deep development of media integration

short video platforms have become a new position for news dissemination.In order to bridge the communication gap between mainstream media and young audiences

"rejuvenation" language strategy has become the inevitable choice and innovative direction of news broadcasting.This paper analyzes the deep-seated motivation of "rejuvenation" of short-video news broadcasting

systematically combs through its core language strategy

and dialectically examines the potential risks in the process of its practice

and finally puts forward the normative construction path of both attractiveness and authority.In order to provide reference for the construction of a new mainstream discourse system with the adaptability of the times

communication effectiveness and professional rigor.