This study focuses on the evolution path and development prospects of the live broadcast function of Wechat Channelss

an innovative paradigm of social e-commerce in China. Based on qualitative research methods such as in-depth interviews with industry practitioners and ordinary users

the study systematically deconstructs the characteristics and challenges of the development of Wechat Channelss since 2020. Based on empirical data and industry analysis

this study further proposes a strategic path for sustainable development from the three dimensions of technological empowerment

regulatory adaptation

and ecological optimization

providing theoretical references and practical guidance for the innovative evolution of social e-commerce models.