The advancement of Artificial Intelligence Technology poses serious challenges to traditional Broadcasting profession. This paper focuses on the core values of broadcasting profession in three dimensions of communication value

social value and humanistic value

which are difficult to be replaced by AI. and argues for the inevitability and feasibility of its transformation in the age of AI. The study concludes that the Broadcasting profession should actively embrace technological change

explore the evolution of professional competence and ethical co-construction under human-machine synergy

and build a trinity synergistic ecosystem of "education empowerment

platform practice

and technology drive". It aims to provide theoretical basis and practical guidance for the value reshaping and sustainable development of broadcasting profession in the age of AI.