An analysis of the operation mode of the self-media cross-media platform: Taking Bilibili and Xiaohongshu as examples

Sirui Lei

doi:10.47297/wspciWSP2516-252711.20220606

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An analysis of the operation mode of the self-media cross-media platform: Taking Bilibili and Xiaohongshu as examples

Volume 6, Issue 6

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An analysis of the operation mode of the self-media cross-media platform: Taking Bilibili and Xiaohongshu as examples
An analysis of the operation mode of the self-media cross-media platform: Taking Bilibili and Xiaohongshu as examples
Communication University of China,Jiangsu,Nanjing,P.R. China,211167
Vol. 6, Issue 6, Pages: 61-66(2022)
Published： 2022 ，
DOI：10.47297/wspciWSP2516-252711.20220606
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SIRUI LEI. (2022). An analysis of the operation mode of the self-media cross-media platform: Taking Bilibili and Xiaohongshu as examples. Creativity and Innovation, 6(6), 61-66..
DOI：

SIRUI LEI. (2022). An analysis of the operation mode of the self-media cross-media platform: Taking Bilibili and Xiaohongshu as examples. Creativity and Innovation, 6(6), 61-66.. DOI： 10.47297/wspciWSP2516-252711.20220606.

摘要

Abstract

The emerging media generated by relying on the Internet has brought a new mode of communication to the public

in which the videos of self-media creators have become a large part of people's daily entertainment. With the rise and development of multiple video platforms

many content creators who focus on one platform began to expand to different platforms to create diversified content and attract more traffic. This article will take Bilibili and Xiaohongshu as examples to analyze the main content of the accounts that operate on both platforms

show the characteristics of the operating models of different short video platforms

and forecast and look forward to the operation of cross-platform self-media accounts.

关键词

Keywords

self-mediaSocial mediacross-platformmass communication

references

Dennis M. (1982). Communication Models for the Study of Mass Communications. Shanghai Translation Publishing House, Shanghai.[2] Gao, P. (2020). Research on Integrated Marketing Communication of Bilibili Barrage Video Network. Master's Thesis of Jiangxi University of Finance and Economics. [3] Li, C. (2021). Research on the Operation of Internet Communities. Master's Thesis of Shandong University. [4] Zhu, J. (2021). Internet Celebrity Economy and Emotional Labor: The Perspectives of Understand ing "Xiaohongshu". Literary Theory and Criticism, 01: 77-87. [5] Dennis M. (2006) Audience Analysis. Renmin University of China Press, Beijing.[6] Zhang, X. (2021). Fan Economy in the New Media Environment: Taking Xiaohongshu APP as an Example. News Communication, 24: 20-21.[7] Wang, B. (2022). We-Media Development Strategies under the Convergent Media Environment. News Culture Construction, 22:88-90. [8] Harold I. (1950). Empire and Communications. Beijing: Renmin University of China Press.

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